My Last Blog...

1. __________ handle phone in orders, faxes and online orders.
a. Field Sales
b. In-House Sales
c. Sales Representatives
d. Telemarketers

2. The primary reason for joining ___________ is to obtain discounts from the retailer.
a. Direct Mailing List
b. Catalog subscriptions
c. E-mail list
d. Frequency Programs

3. Which of the following is not a public relations function?
a. Identify Stakeholders
b. Assess Corporate reputation
c. Create advertisements
d. Prevent image damage

4. Betty Lou loves the new line of Green Works products from Clorox, and planted trees for Earth day. Betty Lou would be considered a _____________.
a. True Blue Green
b. Greenback Green
c. Sprout
d. Grouser
e. Basic Brown

5. Display advertisements include all of the flowing except:
a. Banner Ads
b. Skyscrapers
c. Pop-up Ads
d. POP
e. Widgets

6. A message that is passed along at a high percentage rate is called ____________.
a. Branding
b. Viral Marketing
c. Guerilla Marketing
d. Public Relations

7. Which type of testing takes place prior to ad development?
a. Concept testing
b. Copy testing
c. Recall tests
d. Attitude & Opinion test

8. Test markets are used to assess:
a. Ads
b. Pricing tactics
c. Consumer & trade promotions
d. New products
e. All of the Above

June 9, 2009

Why did it offend people?

Online Moms did not respond to the ad by racing out for Motrin. They were offended by the suggestion that they carry their babies to be “fashionable”. They were outraged at the idea that they look “crazy”. They vehemently disagreed with the phrasing that “in theory” carrying your baby around is a good idea. Mommy-bloggers spread this news like wildfire and it was all over Twitter in a few days. Moms were outraged by this...but really I think mom's should be taking care of their children instead of blogging...

How did the company respond?

Here is the press release that was issued on Monday following the incident:
"I am the Vice President of Marketing for McNeil Consumer Healthcare. I have responsibility for the Motrin Brand, and am responding to concerns about recent advertising on our website. I am, myself, a mom of 3 daughters.
We certainly did not mean to offend moms through our advertising. Instead, we had intended to demonstrate genuine sympathy and appreciation for all that parents do for their babies. We believe deeply that moms know best and we sincerely apologize for disappointing you. Please know that we take your feedback seriously and will take swift action with regard to this ad. We are in process of removing it from our website. It will take longer, unfortunately, for it to be removed from magazine print as it is currently on newsstands and in distribution.

-Kathy
Kathy WidmerVP of Marketing

Pain, Pediatrics, GI, Specialty

McNeil Consumer Healthcare"

How would I have handled this if I was a PR specialist for Motrin?

Well, first of all I would have done a bit more research of my target audience and secondary audiences. If there was any question that this ad might offend people I may have set up a test market first. But since they didn't do that, I would have done what the VP of marketing did...apologize to their audience for their stupid mistake and reassure them that it'll never happen again.

June 8, 2009

Well, I don't get any mail sent to me down here. But I do get some junk mail back home. Recently I have been getting a lot from different insurance companies. I guess that's becasue I filed a claim for my car from the storm here. They are trying to get me to switch by saying I could save a whole bunch. These are pretty ineffective on me since I don't pay my insurance anyway. Other than that, I don't get much direct mail; I have online statements and billpay for almost everything. The only thing that still comes in the mail is my bursar bill, and I don't even look at that. So direct mailing is ineffective on me I'd say.

June 4, 2009

Test 3 Questions

Chapter 7

1. Which of the following is NOT a characteristic of credibility?
a. Attractiveness
b. Trustworthiness
c. Informative
d. Likeability

Chapter 8

1. The process of allocating advertising budgets for media time and space in the most efficient and effective manner is known as media __________.
a. Strategy
b. Planning
c. Choices
d. Buying

2. Gross rating points are used to measure the __________________.
a. Cost of a media plan
b. Impact of a media plan
c. Rating of a TV show
d. Creativity of a media plan

Chapter 9

1. Members of upper management that attend trade shows are known as ___________
a. Education Seekers
b. Reinforcement Seekers
c. Solution Seekers
d. Buying Teams
e. Power Buyers

2. The funds charged by retailers to stock products are known as __________.
a. Off-invoice allowances
b. Drop-ship allowances
c. Slotting Fees
d. Exit Fees

Chapter 10

1. Which type of coupon you would most commonly find in the aisles or on a product?
a. Instant Redemption
b. Bounce Back
c. Cross-ruffing
d. Response offer

2. __________are prizes or gifts that a consumer receive when making a purchase.
a. Bonus Packs
b. Contest
c. Premiums
d. Refunds

Chapter 11

1. The first step in the consumer buying process is _________ _____________.
a. Purchase decision
b. Evaluation of alternatives
c. Information search
d. Problem recognition

June 3, 2009

Hardee's Thickburger


Here is a coupon for $1.00 off the Hardee's Six Dollar Thickburger combo. It's not really $6, it more like $3-something, but this is a pretty good coupon. These burgers are huge but I rarely eat at Hardee's anyway. Maybe if we had one in Carbondale... I would.

Coupons.com

This was another great website that I found. It has a bunch of different products on it and coupons from food, drinks, entertainment and products.

Click here to enter for a chance to win $3,000 toward what's most essential to you and your family in the Dawn Life's Pure Essentials Sweepstakes.
Dawn Sweepstakes

Also, on the P & G website you can register to receive free samples and coupons. Once you register you can upload coupons directly to your Kroger card and you don't even have to take the coupons in; they are on your card and when you swipe your card to checkout, it automatically takes it off! WOW

June 2, 2009

Well, I went to Kroeger tonight to buy food and looked around for POP displays. I didn't see many. I took a picture on my cell phone (which I cannot upload online...fml) so here's what I got. It was very cluttered and a bit overwhelming. I did notice that Coke had a spot on the end where there was just a bunch of cases stacked up. Nothing impressive though.

I have noticed at Wal-Mart in the past that Coke does pretty cool displays. Now they have up an American Flag made out of Coke cases. It's about 15 feet wide and 10 feet tall. I've also seen a goal post with Saluki made out of cases. Now that's pretty cool. Here's an example:






I used to work for a liquor distributor and as a merchandiser I helped build big displays out of liquor and beer. It was always the top priority to get the best spot on the store's floor. The more cases the sales rep sold into the store the more they got paid.

June 1, 2009

Monday June 1, 2009
Media Exposure Journal

8am-Ate Breakfast (Total Cinnamon)
9am-Class
10am-Class
11am-Subway ($5 Footlong)
Noon-Class
1pm-Class
2pm-Class
3pm-Class
4pm-Class
5pm-Class
6pm-Sleeping
7pm-Sleeping
8pm-Mississippi Flyway
9pm-Mississippi Flyway
10pm-Homework/Journal


Sunday May 31, 2009
Media Exposure Journal

8am-Sleeping
9am-Sleeping
10am-Moved out of my house
11am-Moved out of my house
Noon-Moved out of my house
1pm-Buffalo Wild Wings
2pm-Moved out of my house
3pm-Moved out of my house
4pm-Moved out of my house
5pm-Moved out of my house
6pm-Moved out of my house
7pm-Moved out of my house
8pm-
9pm-
10pm-Watched Family Guy
11pm- Bed