"Why do people do what they do"
Most of the things that I buy are impulse buys. Only 31% of all purchases are planned. According to Rapaille, everything that we buy, the word has a "mental highway" code in our heads that we associate with it. He says that we make up excuses of why we need things, which is completely true. Why do people need a ten bedroom home when there's only two people living in it...we're nuts!
Frank Luntz...this guy is crazy. He has some good ideas about the words that people want to hear in order to buy a product or vote for someone in an election. He says that 80% of why we vote it from emotion. When I voted in this past election, I didn't vote from what I saw on television commericals. I did my own research and voted for the best person running.
Narrowcasting is much like advertising, but it is only shown to a small group of people. Narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, or demographic attributes. Also called niche marketing or target marketing. Narrowcasting is based on the idea that mass audiences do not exist.
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