My Last Blog...

1. __________ handle phone in orders, faxes and online orders.
a. Field Sales
b. In-House Sales
c. Sales Representatives
d. Telemarketers

2. The primary reason for joining ___________ is to obtain discounts from the retailer.
a. Direct Mailing List
b. Catalog subscriptions
c. E-mail list
d. Frequency Programs

3. Which of the following is not a public relations function?
a. Identify Stakeholders
b. Assess Corporate reputation
c. Create advertisements
d. Prevent image damage

4. Betty Lou loves the new line of Green Works products from Clorox, and planted trees for Earth day. Betty Lou would be considered a _____________.
a. True Blue Green
b. Greenback Green
c. Sprout
d. Grouser
e. Basic Brown

5. Display advertisements include all of the flowing except:
a. Banner Ads
b. Skyscrapers
c. Pop-up Ads
d. POP
e. Widgets

6. A message that is passed along at a high percentage rate is called ____________.
a. Branding
b. Viral Marketing
c. Guerilla Marketing
d. Public Relations

7. Which type of testing takes place prior to ad development?
a. Concept testing
b. Copy testing
c. Recall tests
d. Attitude & Opinion test

8. Test markets are used to assess:
a. Ads
b. Pricing tactics
c. Consumer & trade promotions
d. New products
e. All of the Above