Chapters 1-3 Exam Questions

Chapter One
The 4 P's of the marketing mix are Price, Product, Promotion and ______.
A. Priority
B. Place
C. Public
D. Personal Selling

Answer: B

Traditionally the producer held channel power. Who currently holds channel power due to the Internet?
A. Consumer
B. Retailer
C. Wholesaler
D. Producer

Answer: A

Chapter 2

A __________ kind of logo reveals what a company does.

A.Conceptual
B. Overt
C. Iconoclastic
D. Implied

Answer: A

This helps aid in recall of specific brands and advertisements, as well as reduces shopping effort.

A. Marketing
B. Corporate names
C. Corporate logos
D. Advertising

Chapter 3

Which of the following is not apart of the consumer decision making process?

A. Problem recognition
B. Information Search
C. Negotiations
D. Post purchase evaluation

Answer: C

If you know what brand of laundry detergent you want to buy at the store is called the _____ set of method.

A. Inept
B. Envoked
C. Inert
D. Common

Answer: B