The way that we deal with all of this clutter in the advertising world is by ignoring it. We pay attention to some things, but usually if I know an ad that comes on and I don't even care about it, then i'm most likely not even going t opay attention to it. The way marketers cope with all the clutter is by making more clutter. That's not the intention at first, but in the end thats all they end up doing.
Nobody is paying attention to ads on television anymore with the intevntion of DVR and TiVo. So, advertisers are putting their products directly into the TV shows. Reeses was the first ever by putting their product in the movie ET.
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I agree that we ignore all of the clutter. Once someone sees a commercial or billboard for the 4th or 5th time, interest in it becomes lost. If someone drives to work everyday and sees the same billboards, they're obviously not going to get as stimulated as the first time they saw it.
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